Wednesday, August 31, 2011

Japan's box office analysis

After a long run of paramountcy from Harry Potter and the Deathly Hallows - Part 2 in Japan for 4 weeks at no.1, it was finally dethroned by a Japanese title named Kamisama no karute with $3.9 million. Harry Potter's powerful run in Japan isn't stopping it, it still hit second with a 7th weekend result of $2.2 million, easing only 30% from last weekend which was provoked from increases due to Obon holidays. After 7 weeks of release in Japan, the Harry Potter finale has pulled in  a staggering $114,786,132, marking the highest-grossing film of 2011 while passing Pirates of the Caribbean 4's $108 million. It also has become the fourth highest-grossing film in the Harry Potter series which is ruled by Harry Potter and the the Sorcerer's Stone with $153 million. It is expected to pass Harry Potter 3's final Japanese box-office cume to gross around $124 million. Even with 3D and more theaters , Deathly Hallows- Part 2 is having a hard time passing the total revenue of the first film in the series which grossed a massive $152,993,493. Expect it to gross around $124.2 million

Falling 3rd, Kung Fu Panda 2, in its second weekend., holds  well with $1.8 million, but disappoints in box office cume($8,552,348). It should end its run with $16.6 million

Fourth, Transformers: Dark of the Moon rakes $1.7 million this weekend to add to its $48.6 million box office cume, which marks as the highest-grossing cume in the series by over $12 million. In Japan, 3D is very effective and allows a huge increase for the films as seen in the Transformers series. However, higher ticket inflation has a place in the increase of grosses over the years. Expect it to gross around $54 million.

Japan Top ten Box Office: August 27–28, 2011

TWLWMovieStudioWeekend GrossChangeScreensChange /Avg.Gross-to-DateWeek
1/Kamisama no karute (In His Chart)n/a$3,922,257new321new$12,219$3,922,2571
21Harry Potter and the Deathly Hallows (Part Two)WB$2,229,372-30.2%721-57$3,092$114,786,1327
32Kung Fu Panda 2PPI$1,761,469-32.1%535-$3,292$8,552,3482
43Transformers 3PPI$1,695,114-34.0%693-80$2,446$48,577,9735
54Kokuriko-zaka karaToho$1,455,287-31.7%457-$3,184$48,935,6387
65Cars 2Disney$1,354,304-32.3%517-1$2,620$35,065,9855
76Gekijouban Kamen raidâ Ôzu Wonderful: Shougun to 21 no koa medaruToei$1,279,405-29.5%369-28$3,467$20,225,6084
87Gekijouban Pokketo monsutâ Besuto wisshu: Pikutini to kuroku eiyuu Zekuromu (Pokemon: Best Wishes)Toho$1,278,909-23.2%351-1$3,644$50,977,1877
99Usagi doroppu (Usagi Drop)Showgate$780,113-39.8%111+1$7,028$3,778,4932

Japan 2011 Top Ten Box Office

RankMovie TitleDistributorGrossRelease
1Harry Potter and the Deathly Hallows (Part Two)WB$114,786,1327/15
2Pirates of the Caribbean: On Stranger Tides (3D)Disney$108,856,4815/20
3Gekijouban Pokketo monsutâ Besuto wisshu: Pikutini to kuroku eiyuu Zekuromu (Pokemon: Best Wishes)Toho$50,977,1877/16
4Kokuriko-zaka karaToho$48,935,6387/16
5Transformers 3PPI$48,577,9737/29
6SP: The motion picture kakumei henToho$40,242,3183/12
8Meitantei Conan: Chinmoku no kuôtâ (Detective Conan: Quarter of Silence)Toho$38,010,2764/16
9Cars 2Disney$35,065,9857/30
10Gantz: Perfect AnswerToho$33,378,8664/23

Note: An interesting thing about the Japanese box office is that the country has been in a period of deflation for a long time, so the average ticket price has not been increasing. 
Average ticket price over the years:
2000: ¥1,262
2001: ¥1,226
2002: ¥1,224
2003: ¥1,252
2004: ¥1,240
2005: ¥1,235
2006: ¥1,233
2007: ¥1,216
2008: ¥1,214
2009: ¥1,217
2010: ¥1,266 

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