The Amazing-Spider Man topped the box office, this
post-holiday weekend, with a modest $62 million, at 4,318 locations. The film
has now raked in $137.0 million over its six-day debut. 3D sales accounted for 44% of the weekend gross while IMAX contributed 10%. Last year, another movie
—Transformers: Dark of the Moon—was also promoted with high 3D effects similar to the Spider-man reboot, but it had a 60% 3D share. Yet, most films falls in the range of 40-50% notably Pirates 4, Cars 2, and Green Lantern. Therefore, 44% seems on par with other films.
In comparison to other Spider-Man films,
Webb’s reboot ranks the lowest both in terms of opening weekend and in terms of
six-day openings. Spider-Man, Spider-Man 2, and Spider-Man 3 pulled in $144.2
million, $180.1 million, and $176.2 million respectively over their six-day
rollout. However, such a comparison isn't that simple as most of these films lived of the success of its predecessors. The only closest figure is Spider-Man’s $144 million six-day cume but
then again the opening days were different. Even so, the 3D boost and 8-year inflation should have given the reboot a chance to shine but as most reboots present—they never perform like the original.
Transformers, which opened on
the same day in 2007, grossed $70.6 million over its opening weekend for a
cumulative six-day gross of $155.4 million. That is notably 14% higher than The
Amazing Spider-Man’s six-day debut. Both films are the first in their
franchise, yet the new Spider-Man pic still earned less. What is even more
inauspicious is the fact that Webb’s superhero tentpole scored the
highest-Tuesday gross but experienced very steep drops, over 30%, in the
following days. It is possible that this does not bode well-hold ups in the
coming weeks. However, Sony seems to be proud with the new Superhero’s numbers with
one executive stating, “In the world of reboots, it’s pretty spectacular.”
And it’s true in the world of reboots, The Amazing
Spider-Man does seem to net its way to the top. Other remarkable reboots of
successful franchises include Batman Begins (2005), Superman Returns
(2006), and X-Men: First Class (2011). Opening on a Wednesday in June
2005, Batman Begins earned $48.8 million over its opening weekend, which
is significantly less than the new Spider-Man reboot even when adjusted to
inflation. Similarly, both Superman Returns' opening of $52.5 million and X-Men:
First Class’ $55.1 million fall short compared to The Amazing Spider-Man’s
opening gross. Batman Begins (2005), Superman Returns (2006),
and X-Men: First Class (2011) each eventually grossed $205.3 million,
$200.1 million, and $146.4 million respectively. What seems even more
interesting is how the sequel to Batman Begins—The Dark Knight—became
the third-highest grossing movie. As Columbia Pictures has already started the
production of a sequel to the Spider-Man reboot, it portends good earnings for the
upcoming sequel.
Although the Spider-Man brand has strong public appeal in
North America, it will not be enough for The Amazing Spider-Man to rake
in numbers similar to those of Rami’s films—Spider Man 1, 2, 3—each of which
ultimately grossed more than $300 million. In North America, the film should
make between $220-$270 million. Internationally, on the other hand, the movie is making strong debuts in much of Asia and already holds a $201.6 million haul.
North American Forecast: $257 million
The Amazing-Spider Man topped the box office, this
post-holiday weekend, with a modest $62 million, at 4,318 locations. The film
has now raked in $137.0 million over its six-day debut. 3D sales accounted for 44% of the weekend gross while IMAX contributed 10%. Last year, another movie—Transformers: Dark of the Moon—was also promoted with high 3D effects similar to the Spider-man reboot, but it had a 60% 3D share. Yet, most films falls in the range of 40-50% notably Pirates 4, Cars 2, and Green Lantern. Therefore, 44% seems on par with other films.