The 3D animated PG rated film is back in another "Ice Age." The Ice Age franchise has seen a strong escalation in total revenue from the first Ice Age, which grossed $383 million worldwide, to the third Ice Age, which grossed $886 million. Now if that same rise applies to Ice Age 4, then it has a very high chance of passing the billion-dollar mark. However, Ice Age 3 was the first film in the franchise to be in 3D that enhanced the total revenue tremendously for the international market with $690 million (50% increase from Ice Age 2). The North American market, on the other hand, did not see a jump (0.006% increase from Ice Age 2, and 11% from Ice Age). It rarely happens that a fourth entry in a franchise experiences an increase. Shrek Forever After is an apt example of the situation, it ended its run with the lowest North American revenue in the franchise with $238.7 million .Therefore, Ice Age 4 will have no trouble grossing more than $150 million but anything more than $200 million is highly unlikely. This weekend does not seem to summon any new animated competitors but still Brave and Madagascar 3 are included in this weekend choice list for both parents and children.
Expect Ice Age: Continental Drift to take in $50.6 million this weekend.
Top three predictions for the July 13-15, 2012 weekend:
1- Ice Age: Continental Drift - $49.6 million
2-The Amazing Spider-Man - $31.4 million
3- Ted (2012) - $22.1 million