Thursday, May 10, 2012

The Avengers Second Weekend Projections (Updated)

With the Dark Shadows opening this week at an approximate 3,700 places, The Avengers should be drastically affected considering the fact that such films suffer a steep drop the following week. However, the superhero tentpole still has enough firepower in it to stay in the #1 seat with a predicted $90+ million. The Avengers should break the record of biggest-second weekend gross and surpass Avatar's $75.6 million over its second weekend.

Breaking records each day, The Avengers also boasts a powerful A+ Cinema Score and 96% on Flixer ratings. Not only is the word of mouth good among fans, but also among critics who are lauding Mark Ruffalo's depictive acting techniques. Standing as the 32nd highest-grossing film of all time in only 17 days with $803.3 million, the ensemble movie will most certainly pass the $1 billion dollar threshold. Currently, The Avengers accounts for 84% of daily sales portending a really good hold-up for this week.

Expect the Avengers to shatter everything again with a second-weekend gross of $105.8 million, a drop of 49.1%.

The Dark Shadows will suffer The Avengers' "smashing" power, and open to a decent $32 million.

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