Saturday, May 19, 2012

Updated: The Avengers Third Weekend Predictions

The Avengers' record streak is about to end as its third weekend gross falls below that of Avatar. Although  it is going to lose that record, it still has many other records to look for namely fastest film to $450 million and $500 million. In 2009, Avatar was huge hit and indeed an exceptional film, for that reason it isn't fair to compare The Avengers to Avatar. Moreover, the release date of Avatar and The Avengers was different; Avatar was released in December 2009 while Avengers was released in May 2012. Earning an approximate $15.308 million on Friday, The Avengers domestic cume is now $417 million, marking the highest-grossing film for Disney.

With $417 million in only 15 days, the box office juggernaut will remain in the #1 seat with a staggering $56.8 million, ranking as the second-highest third weekend gross.

Internationally, The Avengers raked an estimated $13.9 million on Friday placing its non-north american haul at $682.6 million and globally at $1.099 billion--6th highest grossing film of all-time. By Sunday, the superhero ensemble should become the 4th highest-grossing film of all-time globally.

Battleship, is expected to open to an underwhelming $27.6 million, due to a below par midnight gross and an estimated $9.5 million on Friday. With an opening of $27.6 million, Battleship will be lucky to earn more than $100 million as its final domestic revenue. Although domestic numbers aren't too good, Battleship has a solid international cume of $220 million covering a outlandish production budget of $209 million(not inclusive of marketing costs). Universal will suffer a slight blow, but not as bad as that which Disney experienced with John Carter. Luckily, The Avengers was there to save the day.

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